Bach Buquen and Dolma Lisa bring raw Gen-Z heat to the new ICON drop.
|
Next-Gen Icons
The ICON New Generation Pre-Fall 25 campaign belongs to now. Shot with a ripped-from-the-moodboard energy, it stars next-gen power duo Bach Buquen and Dolma Lisa, two names already rewriting the rules of cool.
Think oversized puffers, monster cargos, and the kind of layered textures that scream off-duty but still kill the feed. Bach moves like a storm in military fango; Dolma flips between slick denim and cocooned puffers with that untouchable Gen-Z confidence.
The vibe? Street-ready, future-proof, and made to break the algorithm.
|
|
|
|
|
Download the dsquared2 app |
|
Download our iOS app to easily get the latest news, hottest styles and special promotions directly to your smartphone. | | |
|
|
You have received this e-mail because you are signed up to the dsquared2 newsletter. if you no longer wish to receive these communications, click here to unsubscribe. Privacy policy |
|
DSQUARED2 via Ceresio 9, 20154 Milano. | | | | | |
|
