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| New look, same Happy Socks |
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| Bigger, happier and more colourful than ever, our brand refresh comes with a new logo and icon, a refreshed website, and the introduction of a brand new flagship retail store design. |
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| Happy Socks x Yorgo & Co. |
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| The new visual identity is the result of a heartfelt collaboration between our in-house Happy Agency, our Creative Director Paula Maso, and the renowned Paris-based design studio, Yorgo & Co. Initially, our Marketing and Creative teams sat down and created a thorough brief and timeline which was then shared with six top branding agencies across Europe. We were ultimately blown away by Yorgo & Co.'s phenomenal work, and here we are. |
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| Crafting Happy Socks' new look |
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| “Our goal was to honor the happy, playful foundation of the brand with a new look and feel that is BOLDER, more MODERN and, yes, HAPPIER!,” says Paula Maso, Creative Director, Happy Socks. “This meant practical things too – like creating a new typeface that can stand out on bright colors and patterns and hold its own in our unexpected visual world.” |
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| Logo |
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| Here's our new logo and icon! Both are carefully crafted to channel all of our colour and creativity. More expressive, more colourful and more fun, this is Happy Socks 2.0. |
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| Stores |
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| Our stores will also be updated to be in line with our new visual identity. What's more, we'll open a brand new flasgship store in SoHo that'll be an all-encompassing colourful sock experience. |
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| Website |
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| We've overhauled our website, adding even more colour and happiness. We also made it easier to navigate, and a little less overwhelming. Make sure to check it out! |
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| Product branding |
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| Going forward, all of our socks will have a new, knitted logo on the sole and cuff. This ensures both a better look and a longer lasting logo (i.e. no more unhappy socks after a few washes). |
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| Take a wild trip into the woods with our new nature-inspired collection. You’ll find friendly snails chilling under funky little mushrooms, rainbow waterfalls and strangely neon-coloured leaves, and—most importantly—socks. Have a look! |
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© 2023 HAPPY SOCKS AB. All Rights Reserved
Happy Socks AB Karlavägen 102 | 115 26 Stockholm Sweden |
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