From concept to final cut — Zac Hancock shares exclusive BTS from the ONE Hybrid launch.
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The Making of the Manfrotto ONE Hybrid Film
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Every great creative journey starts with a single question: What story do you want to tell?
When director Zac Hancock and the Full Send team set out to create the launch film for the new Manfrotto ONE Hybrid, their goal was to craft more than a product video. It was to craft a film that celebrated creativity and spoke directly to today’s hybrid creators.
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Watch the BTS Documentary
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Discover how Zac brought one of our most ambitious and inspiring launch films to life, featuring incredible camera moves, transitions, and creative tricks that make stories unforgettable.
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Ready to take your own storytelling to the next level? Zac pulled out all the stops on this shoot, experimenting with techniques you can try yourself to inject more energy and hooks into your content.
In the blog post, we break down:
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How to shoot a dolly shot with a difference.
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The transition that makes you go, ‘wait… what?’
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How to make a POV camera look like a video game.
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And more…
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Want more? Zac shares three techniques that have helped him achieve viral success for global brands.
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Zac Hancock is a self-shooting director and founder of Full Send Studios, a production company built to make ambitious ideas possible for global brands and high-profile talent.
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