Happy Socks: SS24 Highlights

We’ve just released our SS24 collection, brimming with amazing socks. From animal prints to solid color socks, this drop taps into those nice spring/summer vibes. To help you get started on your spring/summer wardrobe, we’ve hand picked a few of our favorites from the coming season with the help of our creative director, Paula.
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In the mood to move 
Our SS24 collection is finally here, and this time it’s all about dance and movement. We sat down with our creative director, Paula Maso, and asked her to give us some of the sock highlights.

So without further ado, let’s get this party started!
Checked Stripe Sneaker Sock
Check these stripes
What are the best features and benefits of sneaker socks?

“So our sneaker socks are made with arch support, meaning they’re super snug and fit. They’re also made with a ribbed heel to make sure they stay up even when you’re out and about. Also, I think sneaker socks also make for great office wear.”
Shreds Sock
Get ripped
Small surprise that these socks would be a favorite, they’re very different! What’s the deal here?

“We’re always experimenting with new sock expressions, and we’ve found that socks, much like jeans, actually look pretty good when torn. So that’s how we’ve ended up with this shredded sock. The easiest way to get ripped, without even going to the gym, hahah. You still shouldn't skip leg day, though.”
Terry Peace Sign Sock
All we are saying
These socks are also really cool, is that a special material?

“Right, so this sock features an embossed print—meaning we’ve used a technique involving pressure and heat to raise up part of the print. The peace signs, in this case.”
Crocodile Socks
Patterned socks! Now we’re talking! 

“Our animal socks are always super popular, but we wanted to shake it up a little bit with this design. So it’s both somewhat traditional in how the pattern is structured, but the actual illustration is both playful and a little odd. In a good way. It just stands out. Add the multicolor aspect and this sock just feels fun. A classic Happy Sock. You could even be a little cheeky and pair it with business casual outfits.”
Aquarius Sock
Aquarius (Jan. 20 - Feb 18)

Your innovative and independent nature shines right now, Aquarius. Embrace your uniqueness and wear your quirkiest socks! Networking and collaborating with like-minded individuals can lead to exciting opportunities.
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Happy Socks AB Karlavägen 102 | 115 26 Stockholm Sweden
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