Jekoo
Gioielli e Orologi
WoodWatch
06/02/2026

WoodWatch: The Friday Pause: why we choose analog 🍃

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The Friday Pause

Choosing time, lived analog

Time moves fast when everything is connected. Messages arrive instantly. Days fill themselves. And somewhere along the way, being present became harder.

Before the weekend begins, take a moment to slow down.
Not to disconnect completely but to choose a few moments to live offline.

Here are three simple ways to do that this weekend.

Write something by hand

Take a piece of paper and write.
A thought you don’t want to lose.
A note you’ll never send.
Or simply today’s date.

Handwriting slows you down.
It gives weight to your thoughts
and turns a moment into something real.

Take a walk without a destination

Leave your phone behind or keep it out of reach. No route. No steps to count.

Just walk and let curiosity decide where you go. Notice your breath, your pace, the world around you.

A walk without purpose often gives you exactly what you didn’t know you needed: space.

Have a conversation without phones

Sit across from someone you care about. Place your phones out of reach.

Let the conversation unfold naturally.
Let silence happen when it wants to.

Time feels fuller when nothing is pulling you away from it.

Time, lived analog

That’s why we started WoodWatch.
To create analog wooden watches that don’t buzz or interrupt. Watches that don’t demand attention or pull you out of the moment.

They simply mark the passing of time. quietly. A gentle reminder to slow down and stay present as it moves.

In a world that’s always connected,
analog helps you capture Time Well Spent.
WoodWatch

Schiedamsedijk 38. 3011ED Rotterdam
Netherlands

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