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Hi! Jonay, CEO of WoodWatch here.
Sometimes I wonder if the biggest change smartphones brought wasn't the technology itself. It was what happened to all the small moments in between.
Waiting for a train. Sitting at a café. Standing in line somewhere. Walking through a city you don't know very well. Those used to be moments where you simply looked around. You noticed people. You watched the world move. Your mind wandered a little.
Today, those moments rarely exist anymore. The second there's a spare minute, most of us reach for our phones. I do it too. And while I love the convenience technology gives us, I sometimes miss having those small pockets of boredom. Because that's often where the best things happened.
Ideas appeared unexpectedly. Conversations started naturally. You paid attention to places, people, and moments that would have otherwise gone unnoticed.
In a way, that's also part of the reason WoodWatch exists. Not because we're against technology. Far from it. But because I've always believed there's value in keeping a few things simple.
A watch is a good example. Your phone already tells the time perfectly. Yet many people still choose to wear a watch every day. Not because they need to. Because it feels different. It's personal. It becomes part of your routine. And unlike most devices we use, it doesn't constantly ask for your attention.
The same applies to many of the products we design. Whether it's a watch, a pair of sunglasses, or a wallet, I've always liked creating things that quietly fit into everyday life instead of competing for attention.
Maybe that's what I miss most about life before smartphones. Not life without technology. Just having a little more room to notice what's already happening around us.
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