|
Hi! Jonay, CEO of WoodWatch here.
I’ve never really been someone who follows trends closely. They move fast, and most of the time, they don’t last.
But every spring and summer, I notice the same things coming back. Not because they’re trending, but because they simply work.
Light fabrics like linen and cotton. Softer, more natural colours. People dressing a bit easier. Less layers, less effort, but somehow it looks better.
And then the small things that come with it. Sunglasses you wear almost every day without thinking. A watch that feels lighter on the wrist, something natural that works with everything instead of standing out too much.
That’s always been how I’ve looked at our designs. Not made for a moment, but for seasons you keep coming back to.
This is usually the time people shift their wardrobe a little. Not a full reset, just making it more in line with the days ahead. Lighter, simpler, more natural.
If there’s one thing I’ve learned, it’s this: focus on pieces you’ll still enjoy wearing a few years from now. Not just for one season, but for many.
That’s where you’ll get the most out of them.
For me, it often comes down to a few favorites. The Forever Havanas Camo sunglasses. Easy, versatile, always right when the sun is out.
And the Sailor. The blue dial has that subtle ocean feel this time of year. Clean, simple, and perfect for longer days.
Nothing complicated. Just pieces that fit the season, year after year.
|
